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Internet service provider TalkTalk has joined forces with Jedward as part of preparations for its sponsorship of the next series of The X Factor.

The company has launched its new online Bright Star Studio, which will allow users to record a neon graffiti video clip to their favourite song.

According to TalkTalk, the best and the worst clips will then be selected to be used as idents as part of commercial breaks during the upcoming series.

Jedward were on hand at the launch at the firm's Customer Experience Centre in London, where visitors were able to sing a number of songs with backing vocals by the twins.

TalkTalk also transformed its flagship building into a living room as part of the event.

Details of the promotional campaign have come after TalkTalk revealed it is trialling new webpage scanning technology in order to improve the level of security it provides to its broadband customers.

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