Consumers in Dundee, Scotland, could be set to gain access to 100Mb broadband deals, as the i3 Group takes its Fibrecity project north of the border.
The firm, which has already equipped households in Bournemouth with super-fast broadband services, is looking for residents in the Scottish city to participate in a fibre-optic technology trial.
Applicants wishing to help the i3 Group in its roll-out of the technology can benefit from a free fixed broadband connection.
Paul Lennox, Project Director of Fibrecity Dundee, said it is important for consumers to register quickly if they wish to avoid missing out.
"Fibrecity Dundee will introduce more competition to the market," he stated.
"Its open-access network will enable consumers to benefit from super fast broadband available through a choice of service providers."
Mr Lennox said broadband users will no longer need to worry whether their internet service provider is misleading them about the broadband speeds their network can support.
The i3 Group is aiming to connect up to one million UK households to fibre-optic broadband by 2013.