Customers signing up for Sky's TV, phone and broadband bundles can now improve their television viewing for a small additional sum each month.
The internet service provider (ISP) is continuing to offer its 20Mb broadband, Sky TV and unlimited and evening landline calls package to UK consumers for under £20 per month.
But for those with a high definition (HD) TV, the firm is offering access to an additional 46 channels for £10 extra per month.
"Experience stunning high definition with superb quality and sound and up to 5 times the picture detail," the ISP urged.
Sky said the HD Pack offers the widest range of high definition channels available in the UK, enabling consumers to optimise their TV viewing.
Up until September 30th, subscribers to the broadband deal also receive a free Sky+ box, enabling them to record, pause and rewind live TV.