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Internet service provider (ISP) Sky is urging consumers to sign up for its range of broadband bundles.

The firm, which offers broadband in packages alongside subscription TV and home phone services, has taken out a new advert in the Metro to promote the deals.

Continuing the fairytale theme of its current Broadband Happily Ever After campaign, Sky turned to Aladdin, who was famously met by the Genie in the lamp, to explain the advantages of its offering.

"Alakazam – three wishes in one for under £20 per month," he stated, referring to the ISP's 20Mb broadband, Sky TV and landline deal.

New customers signing up for the package before the end of the month can also gain a free Sky+ plus box offering premium TV viewing.

The unit allows viewers to pause, rewind and record live TV, enabling them to watch their favourite programmes at any time of the day.

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