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Consumers should have fewer obstacles in their way when they attempts to switch broadband provider, it has been claimed.

According to Ofcom, 45 per cent of consumers are dissuaded from assessing the market for better broadband deals due to the difficulties they encounter when transferring their account.

The media regulator is looking to further empower the consumer in their relationship with internet service providers (ISPs) by making this process as smooth as possible.

Ofcom is also reviewing the switching process between home phone and broadband bundles, with 50 per cent of survey respondents now taking more than one communications service from their ISP.

The regulator says that if subscribers are able to switch providers more readily, this could apply further downward pressure on monthly bills and ensure consumers receive a better deal.

Broadband providers will be forced to "vigorously compete" for custom, leading them to deliver lower prices, more choice and further innovation, the regulator said.

Ofcom reported this week that the average monthly cost of a broadband deal delivered over a copper line has fallen from £23.30 per month excluding VAT to just £13.31.

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