Consumers are able to sign up for a Virgin Media broadband deal without a phone landline, the internet service provider (ISP) has explained.
In a Metro advertisement, the ISP noted that a BT or Virgin phone is not a requirement to take advantage of super-fast broadband.
The firm was taking the opportunity to promote its current fibre-optic broadband deals, which are available at a discount rate of £15 per month for the first three months.
After month three, the package reverts to the standard monthly price of £20.
Consumers receive a free wireless router, internet security software and unlimited downloads through the duration of their contract.
And according to Virgin Media, the download speeds on offer to subscribers are superior to those available through its major rivals' broadband packages.