Internet service provider 3 has announced the launch of a new pay-per-day mobile broadband deal.
The firm is now allowing customers to buy a day's worth of 3G internet access for £2, removing the need to commit to a monthly top-up.
Consumers embracing pay-per-day mobile broadband via a 3 dongle receive a 500MB usage allowance to be used within 24 hours.
3's Director of Mobile Broadband Joe Parker said the deal is "the ideal proposition" for many consumers.
He claimed that the tariff would appeal in particular to business travellers, iPad owners and students "who have a fixed broadband connection at home but also want the flexibility of being able to snack on mobile broadband whilst away from their home".
Credit can be purchased either online or via a top-up voucher purchased in-store, with any unused credit remaining in the customer's account.
Last month, in an advert published in the Metro newspaper, 3 claimed to offer cheaper mobile broadband services than its main industry rivals.