Sky is set to begin rolling out its Anytime+ on-demand TV service next week, adding to the appeal of the firm's broadband bundles.
TechRadar reports that the internet service provider (ISP) will operate a staggered introduction of the video service to the consumer market.
TV, home phone and broadband bundle customers will be able to take advantage of the new service if they possess a Sky HD box.
Unlike the current Anytime service, content on Anytime+ is to be delivered over the internet and streamed through the HD box.
At present, only Sky broadband customers will be able to take advantage of the service, TechRadar indicated.
Consumers looking to switch broadband provider before the end of this month can receive a free Sky+ box if they register with the ISP by October 31st, with a HD upgrade option available.