Internet service provider (ISP) Plusnet is hosting a series of Yorkshire-themed events to coincide with the launch of its new price-beating promise.
The Sheffield-based ISP, which is now promoting its broadband services across the UK, announced this week that it will undercut all rivals' prices for standalone broadband services.
To raise awareness of the "un-chuffin-beatable" offer, Plusnet laid on a special tea party in Potter's Field, London, complete with a quartet of thirsty Yorkshire Terriers as guests.
Other events encapsulating the spirit of 'God's own county' are also to be staged this week, while white rose icons such as Yorkshire teacakes and Sheffield band Heaven 17 will feature in Plusnet's advertising.
Jamie Ford, Chief Executive of Plusnet, said: "We are committed to offering the nation good, honest broadband from Yorkshire, at a price that can’t be beaten.
"We believe our price-beating promise is an industry first and means that our customers not only get great customer service and fast speeds, but can have it at the lowest price on the market."
Yorkshire-themed nostalgia appears to be very much in vogue at present – last month saw the return of the flat-capped Tetley Tea Folk after more than a decade away from UK TV screens.