Businesses in Ilkley are being urged to press the case for super-fast broadband to be delivered to the West Yorkshire town.
Communications supplier Talk Straight is urging local firms and residents to participate in BT's Race to Infinity competition, which is geared at bringing fibre-optic broadband to areas on the wrong side of the digital divide.
The company says that if enough people vote for Ilkley - which lies just to the south of the Yorkshire Dales National Park - businesses in the town could gain a competitive advantage over their rivals.
Speaking to the Ilkley Gazette, a spokesperson for Talk Straight explained that BT's fibre-optic, next-generation network will offer access to 40Mb downloads - far in excess of those currently available.
Ilkley Parish Council Chairman Brian Mann said he was backing the campaign, and would "support anything that is supporting local business".
BT is currently investing £2.5 billion upgrading its network infrastructure, and will allow rival internet service providers to offer fibre broadband deals on a wholesale basis.