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Virgin Media has added to the appeal of its TV and broadband bundles by reaching a new agreement to offer NBC Universal shows on-demand.

The internet service provider (ISP) has acquired video-on-demand rights in the UK to a broad selection of series, meaning TV, online and mobile customers will be able to tune it at their convenience.

Under the agreement, popular shows such as House, Heroes, The Office (US) and 30 Rock will be added to Virgin Media's on-demand portfolio from December 1st.

Cindy Rose, Executive Director of Digital Entertainment at Virgin Media, said the ISP's on-demand service "continues to offer the greatest choice for all the family".

"We're delighted to bring our customers these great shows in HD from NBC Universal," she stated.

"With more and more consumers enjoying the flexibility of watching TV whenever they want, our new online and mobile services also give our customers a fantastic way to enjoy content wherever they are."

Meanwhile, Virgin Media Chief Executive Neil Berkett has announced this week that the ISP's 100Mb broadband network is ready for an "imminent" launch.

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