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Private sector broadband providers are playing their part in improving access to high-speed web services across the UK, David Cameron has claimed.

The Prime Minister said that with the government investing in broadband for rural areas, and internet service providers Virgin Media and BT continuing to invest in super-fast infrastructure, the future looks bright for UK consumer and businesses.

Speaking at the Confederation of British Industry conference, Mr Cameron noted that 13 million homes and businesses will soon be hooked up to "some of the fastest broadband speeds in the world".

He commented that this is not only "incredibly exciting", but also a clear demonstration of how determined the government is to develop the right framework for growth in Britain.

During his speech, Mr Cameron suggested that an announcement on the launch of 100Mb broadband may be imminent from Virgin Media.

Writing in his BBC technology blog, Rory Cellan-Jones claimed that the broadband provider may provide details of its super-fast broadband deals as early as Wednesday October 27th.

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