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Leading internet service provider (ISP) Sky enjoyed another successful quarter between July and September, further adding to its broadband user base.

The ISP acquired 178,000 new customers during the third quarter of the year, with many potentially switching from other broadband providers.

Over the last nine months, Sky has now increased subscriber numbers by almost 400,000 – suggesting that its broadband bundles are striking a real chord with UK consumers.

In total, Sky now has 2.8 million registered broadband subscribers, out of a total of 10 million customers – the majority of whom are accessing subscription TV services.

Almost a quarter of Sky's total customer base is currently paying for a broadband, home phone and TV bundle, the ISP revealed.

Meanwhile, Sky is attempting to attract even more new customers at present by offering a free Sky+ box to new bundle subscribers.

However, this limited period offer is being withdrawn later this week, on October 28th. 

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