Having a broadband connection can help consumers maintain relationships with friends and family members, it has been claimed.
Tristia Clarke, Commercial Director at leading internet service provider TalkTalk, noted that the changing nature of communication is altering how we keep in touch with our loved ones.
"Communication is evolving, and the internet is of course increasingly important in even our closest relationships," she said.
Citing TalkTalk research, Ms Clarke reported that 49 per cent of people now email, call or text their partner at least once per day, rising to 81 per cent among those in the 18 to 24 age category.
In addition, she noted that 27 per cent of parents have turned to social networking sites in a bid to keep in touch with their children.
A further nine per cent use broadband-enabled telephone systems such as Skype to maintain contact, Ms Clarke reported.
Since last week, TalkTalk has been offering the option of 100 inclusive minutes to UK mobiles as a broadband package boost, for just £2.93 extra per month.