TalkTalk's new mobile calls 'Boost' – available to consumers subscribing to its Essentials and Plus broadband packages – is designed to offer "peace of mind" to consumers, it has been claimed.
According to Tristia Clarke, Commercial Director at the internet service provider (ISP), the offer has been launched to reduce the cost burden faced by TalkTalk customers.
From today, broadband package customers can add 100 mobile call minutes, to be made from their TalkTalk landline, for just £2.93 extra per month.
Ms Clarke noted that this is the first time a UK ISP has offered its subscribers such an option, and fits in with TalkTalk's mission to provide choice, flexibility and unbeatable value to consumers.
Writing in the TalkTalk blog, she commented: "This inclusive allowance for a low, fixed price means not having to worry about any additional charges.
"For an average customer on our popular Essentials package who currently pays standard rates to call UK mobiles, this 100 minute boost effectively provides a saving of £12 per month."
TalkTalk Essentials, which offers up to 24Mb download speeds and a 40GB usage allowance, is currently available for a monthly fee of £6.99 plus line rental.