Internet service provider (ISP) Virgin Media has taken out a national newspaper advert in a bid to highlight the low cost of its current broadband deal range.
The cable broadband provider, which like BT operates its own network infrastructure, says UK households can enjoy broadband bundles from £12.50 per month.
According to advert, published in the Metro, this is the current price of a fibre-optic broadband and home phone package, which offers unlimited weekend calls to UK landlines.
Virgin Media explained that consumers can access subscription TV, home phone and broadband packages from £19 per month, with free installation included until the end of October.
With both options, monthly landline fees are added to the total cost, but the ISP claims its broadband bundles offer excellent value for money.
Rival broadband provider Sky, which also offers its own subscription TV service, is currently offering a free Sky+ box to customers taking out a TV, home phone and broadband package.