Consumers in the Oxfordshire town of Wallingford are now being offered free wireless broadband access, in a bid to enable wider internet access.
ISPreview.co.uk reports how a joint project between TJames Telecoms and Wallingford Partnership has delivered free Wi-Fi to the town centre.
Funding from the South East England Development Agency and South Oxfordshire District Council has helped make the scheme a reality, although web access is still only available on a trial basis.
Residents can take advantage of the initiative by locating the 'Wallingford Wi-Fi' signal and simply connecting to the network via their laptops.
A fee for broadband access could potentially be introduced in the future, the news provider reported.
Last month, the Oxfordshire Economic Partnership said it was continuing with plans to boost internet connectivity across the largely-rural county.
Chairman David Doughty told the Witney Gazette that Oxfordshire needs to be "hardwired to the nation's digital future".