Rural Aberdeenshire continues to endure some of the slowest broadband speeds in the whole of the UK, it has been claimed.
According to Banchory and Mid-Deeside Councillor Jill Webster, this reality is causing significant problems for businesses in the area.
She told the Press and Journal that such companies rely on the internet to keep in touch with the outside world and "deserve better" in terms of broadband provision.
Echoing the calls for investment in rural Scotland, fellow Councillor Linda Clark said broadband connectivity is "poor" and something the government needs to be thinking about changing.
"Companies are offering faster broadband all the time, but don't be fooled because until they upgrade the exchange, we can't get it," she stated.
"It's appalling here – it's shocking. We've suffered this for such a long time."
The Federation of Small Businesses has continued to campaign for improved broadband in rural areas, insisting that the UK's digital divide is continuing to widen.