The number of people subscribing to broadband deals around the world increased rapidly during the third quarter of the year, it has been reported.
Research conducted by iSuppli indicates that there were 16.5 million new registrants between July and September 2010.
This represented a 5.8 per cent increase on the growth rate witnessed during quarter two, when 15.6 million new customers were gained by internet service providers.
With the latest results in mind, iSuppli has predicted growth of 7.3 per cent for the final quarter of the year, forecasting 17.7 million.
"Broadband subscriber additions declined in the second quarter because of normal seasonality, as well as a poor performance in the North American market," said Lee Ratliff, Senior Analyst for Broadband and Digital Home at iSuppli.
"However, Chinese consumers' insatiable demand for high-speed internet is so high that it will cause subscriber numbers to rise again in the second half of the year."
Back in September, research consultancy Point Topic reported that the number of broadband subscribers worldwide had passed the 500 million mark.