South Yorkshire-based internet service provider (ISP) Plusnet is taking additional steps to provide consumers with the best possible experience.
The firm is moving its South African customer service operation back to company headquarters in Sheffield, in a bid to maximise satisfaction rates.
Plusnet's Bob Pullen said that while the Durban contact centre had helped the ISP deliver "great service", the benefits of having in-house network engineers at its Sheffield base were lost at the Golden Mile centre.
He commented that employees "haven't the convenience of being able to nip up or down the stairs to discuss particular problems or workflows with other departments".
"Whilst we'll be sad to say goodbye to our friends in South Africa, we feel really excited about bringing all of our services back to Sheffield, and this gives us a great opportunity for us to improve our service even more.
"It also fits really well with the plain speaking and honest Yorkshire branding of our recent ad campaigns."
Last month, Plusnet pledged to offer 'un-chuffin beatable" standalone broadband - promising to better the price offered for such services by any rival ISP.