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Plusnet is continuing to promote its latest broadband promotion – the promise of the lowest-cost standalone broadband to all consumers.

Since last month, when the internet service provider (ISP) introduced its price-beat guarantee, the firm has been offering market-leading broadband quotes to consumers able to find a cheaper deal in their area.

The Yorkshire ISP has taken out a new advert in the Metro newspaper this week to promote its offer, which it describes as "un-chuffin-beatable".

Households based in one of Plusnet's low-cost areas can currently access standalone broadband for £6.49, but even lower if another ISP is offering cheaper services.

In other regions, the £6.49 offer applies to consumers for the first three months of their contract, before rising to £12.99 per month for the remainder of the contract.

A £25 set-up fee applies to all consumers, although a free wireless router is included in the broadband deal.

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