Leading broadband provider Sky has increased the appeal of its web services by slashing the cost of line rental installation.
Consumers taking out a Sky home phone line with subscription TV services can pay just £10, down from the standard £39 fee.
However, the offer is for a limited time only in the run-up to Christmas, and will be withdrawn on December 22nd.
While the deal focuses on TV and home phone services, households looking to gain access to Sky broadband are not excluded from the deal.
Consumers can sign up for Sky Broadband Unlimited for just an extra £7.50 per month when taken with the Sky Talk Freetime phone calls package.
By pursuing this course of action, they will gain access to download speeds of up to 20Mb, plus free evening and weekend landline calls.
The new cut-price landline offer applies to all customers within the coverage of Sky's unbundled phone and broadband network.