Consumers taking out a Virgin Media broadband deal do not need to have a phone line, the internet service provider (ISP) has reported.
In a Metro advert, the firm explained that its broadband services are available to all households within its service area, with a landline no pre-requisite.
Virgin Media again drew attention to the download speeds offered by its broadband packages, claiming that they are twice as fast as comparable products offered by rival ISPs.
The firm urged customers to sign up for fibre-optic broadband deals, which are currently available at a discount rate for the first three months.
Until month four of their 12-month contract, subscribers can pay just £15 per month for web services, rising to £20 for the remainder of the deal.
Data allowance is unlimited, while a wireless router and free PC security are also included for new consumers.