Virgin Media could look to partner with mobile broadband provider 3 in order to boost its Wi-Fi plans, it has been claimed.
Analyst firm Ovum believes a link-up between the two internet service providers is feasible as Virgin Media needs access to a data-centric network to keep up with its main rival BT.
Steve Hartley, Principal Analyst at Ovum, claimed that a tie-up with 3 would provide the scale needed to roll out a nationwide Wi-Fi network, reports v3.co.uk.
He said that Virgin Media will have to "create a [wireless] infrastructure and then try to differentiate itself".
"By partnering with 3, the opportunity to cross sell is present as Virgin has a reputation as a content provider and a lot of multimedia that it wants to push out," Mr Hartley said.
Even a short-term relationship between the two broadband providers could make sense, he claimed.
Last week, the Telegraph revealed that Virgin Media is contemplating building a public Wi-Fi network in the UK, following the example of Cablevision, which recently set up a similar project in New York.