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Leading internet service provider (ISP) Virgin Media has announced plans to boost the upload speeds available to its broadband deal subscribers – for free.

The firm is improving the speeds available to fibre-optic broadband consumers, in a network upgrade project which commenced in September and will continue into 2011.

Customers subscribing to the ISP's M or L broadband packages will soon be able to upload at a rate of 1Mb, meaning it will take just nine seconds to post a 1MB photo online, or two minutes 13 second to upload a 15MB video.

For those with an XL broadband package, 2Mb upload speeds will allow photo uploads to be reduced to four seconds and video uploads to take one minute seven seconds.

Premium broadband subscribers – those on a Virgin Media XXL broadband deal – will gain access to 5MB uploads, meaning a photo will take just two seconds and a video 27 seconds to upload.

"We'll be keeping you up to date with the latest rollout information and will email you to let you know when they're coming your way," the ISP said.

"Once available, you'll just need to switch your cable modem off at the wall, wait for ten seconds and then switch it back on again."

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