Be Broadband is urging present UK Online customers to consider switching to its broadband deals in the new year.
Sky recently announced plans to close UK Online – one of its subsidiary internet service providers (ISP) – in January 2011, in order to focus on its main product offering.
As a result, thousands of home broadband customers will be looking for a new ISP, and Be is hoping to benefit from this exodus.
"We're sorry to see [UK Online] go, as they were well respected in the UK broadband community as a provider that prided themselves on the excellence of their customer service," said Be, in a company blog posting.
"But if you're a UK Online customer and not sure where to go next, why not switch to Be?"
The firm claimed some consumers have already made this very move, and as a result are enjoying improved broadband service.
One satisfied customer contacted the ISP to report a 37 per cent improvement in download speeds and 203 per cent increase in uploads since moving to Be Broadband.
The ISP admitted it could not guarantee such improvements for every single customer, but could offer free award-winning 24/7 customer support, a free router, and the option of a home phone landline.