The Country Land and Business Association (CLA) has backed the government's decision to invest almost £1 billion in UK rural broadband.
Last week, Culture Secretary Jeremy Hunt announced £830 million plans for a network of digital hubs to be established across the UK, enabling people in remote areas to access high-speed web services.
Harry Cotterell, Deputy President of the CLA, said his organisation welcomed the new Britain's Superfast Broadband Future strategy.
"The 'leap-frogging' from rural hubs apparently being proposed to help rural communities receive fast broadband is something the CLA has been advocating for years," he noted.
Mr Cotterell expressed concern that rural business premises which do not have broadband will find it impossible to attract tenants.
He claimed that the government should now consider providing broadband grants to rural communities to encourage companies to invest in network infrastructure.
"Every support should be given to rural communities to make sure their homes and businesses can afford to enter the digital age," he stated.