The emergence of broadband-enabled TV as a mainstream technology could lead internet service providers (ISPs) to review data allowances.
This is the view of Nick Thompson, Director of Consumer Services at KC – which supplies broadband deals in east Yorkshire through Karoo – who believes developments in this area will have "a significant impact" on the provision of broadband services.
He noted that broadband-enabled TV is set to take-off in a major way during 2011, with the launch of YouView, which is being supported by several major broadcasters plus BT and TalkTalk.
"Such bandwidth-hungry services will see broadband becoming an increasingly crucial part of daily life," Mr Thompson claimed.
As such, they will place greater pressures on ISPs to deliver consistent services in the face of increased usage, he noted.
"We could see ISPs introducing tighter download limits in their packages to discourage over-use and prevent significantly slower speeds across their networks," Mr Thompson warned.
He added that the launch of YouView is also likely to refuel the net neutrality debate, as ISPs ponder the creation of a tiered approach to online traffic management.