Broadband adoption rates are being driven by an increasing number of older consumers heading online, it has been reported.
According to media regulator Ofcom, overall broadband take-up has increased by three per cent during 2010 compared to the previous year.
However, adoption rates were found to be significantly higher within the 65-74 demographic, where a nine per cent increase was witnessed.
In the over-75 age category, adoption rates were also well above average, with the number of people subscribing to broadband deals increasing by eight per cent.
"Take-up of broadband continues to grow, and this is being driven by take-up among older people," Ofcom stated.
Meanwhile, the proportion of consumers stating they do not intend to get the internet in the next 12 months fell from 20 per cent in 2009 to just 15 per cent.