UK consumers are finding it easier to switch broadband provider than two years ago, according to a new study.
Research conducted by Ofcom found that 86 per cent of people see the internet service provider (ISP) switching broadband process as being easy.
When asked the same question in 2008, just 73 per cent said they could enjoy a hassle-free move to a new ISP.
The media regulator is currently reviewing switching processes across the communications sector, to assess whether current processes are fair on consumers and ISPs.
"Ofcom's aim is to make switching easy for consumers and to ensure that switching processes do not get in the way of providers competing vigorously with each other," the body stated.
The regulator said this is necessary in order to deliver benefits to consumers in terms of lower prices, greater choice and innovation and value for money.
Research published by Ofcom in September indicated that 45 per cent of consumers are dissuaded from switching broadband provider due to the difficulties they encounter when transferring their account.
However, the latest findings suggest that concerns over the switching process are easing and more households are considering a full range of broadband deal options.