Consumers still have around six weeks to take advantage of Virgin Media's current six months half-price broadband deal.
Households signing up for a TV, home phone and broadband bundle from the internet service provider can currently make significant savings upon registration.
Ordinarily priced at £19.25 per month, registrants can pay just £9.50 for subscription TV, internet and calls until month seven of their deal.
Not only this, but Virgin Media is continuing to offer an immediate £50 cashback payment to consumers who sign up for its services online.
Factor in the £40 fee avoided by virtue of a free broadband package installation, and the cost savings start mounting up.
A line rental fee of £12.24 applies on top of the monthly broadband charge, although consumers are able to make free weekend calls to UK landlines and Virgin Media mobiles.
Subscribers taking out broadband, TV and calls package L can download at up to 10Mb, and use unlimited amounts of data subject to an acceptable use policy.
The broadband deal is set to be withdrawn on January 31st 2011, meaning potential subscribers have plenty of time to make their minds up.