Wireless broadband technology is proving to be the emerging force in the location-based services market, according to a new report.
ABI Research has claimed that Wi-Fi location will outstrip all other technology solutions by 2015, including cellular and global positioning system (GPS).
Shipments of wireless broadband-based solutions are predicted to top one billion worldwide within five years, the firm said.
Senior Analyst Patrick Connolly commented that location-based services, revenues and advertising are "the hot topics of 2010" as companies grapple to gain control of this market.
"The key is accurate, ubiquitous location-finding across a variety of portable devices such as mobile phones, tablets and laptops," he stated.
"ABI Research has forecast that with the proliferation of Wi-Fi and increasingly lower-cost or free location engines, it will become the most widely available location technology over the next five years.
According to the analyst firm, the technology will be key to unlocking the potential of location-based advertising, marketing, and analytics.