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The popularity of Sky's broadband deals helped boost the firm's balance sheet in the six months to December 2010, it has been reported.

Sky – which provides satellite TV, home phone and broadband services in the UK – saw profits rise to £467 million before tax during the two-quarter period.

This was up from pre-tax earnings of £371 million between July and December 2009.

Sky attracted 204,000 new broadband deal subscribers during the two-quarter segment, and also sold 343,000 new HD TV packages.

With customer attrition figures taken into account, the internet service provider had 140,000 net new subscribers to its range of consumer products.

Jeremy Darroch, Chief Executive at Sky, said: "Looking ahead, we are cautious on the economic outlook for 2011, while remaining very confident in the long term opportunity for the business."

Sky will be hoping to lure in more customers with its current broadband package deal, which offers a free Sky+ box to households taking out a web, TV and home phone bundle.

The broadband offer is set to continue for another week up until February 3rd 2010.

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