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Virgin Media has launched a new broadband deal designed to reward the loyalty of its existing customer base.

The internet service provider is enabling its broadband bundle subscribers to get their hands on a BlackBerry Curve 8520 for a reduced monthly fee.

Consumers can receive one of the popular smartphones for just £10.21 per month when they provide their broadband account details online.

"Just tick the box below confirming you have one or more of our great TV, home broadband or home phone services and off you go," the internet service provider stated.

"You'll find tariffs with additional benefits, and special offers only available to you. It's our way of showing we appreciate you."

Smartphone fans who are not existing Virgin Media customers can also purchase a BlackBerry Curve 8520 from the broadband provider, however they will be placed on the higher £12.26 tariff.

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