Audi has developed a new prototype car featuring built-in long-term evolution (LTE) broadband technology.
The vehicle manufacturer showcased its Audi A8 L at this week's Mobile World Congress in Barcelona, in a move which could leave its rivals playing catch-up.
Audi has developed the mobile broadband solution in conjunction with European internet service provider Alcatel-Lucent.
When deployed across the new vehicle range, the LTE solution could enable vehicle passengers to access in-car 100Mb broadband connections.
The technology could enable users to stream HD films and music on their laptops, or even allow businesspeople to participate in video conferences or VoIP calls mid-journey.
Audi said in-car LTE broadband could be available as early as this year, but UK consumers will have to wait at least another three years to take advantage.
Ofcom revealed last year that regulatory issues and the need for a spectrum auction would delay the introduction of LTE in Britain until 2014.