Internet service provider (ISP) BT has been unveiled as an official sponsor of the Derry-Londonderry City of Culture 2013.
The telecoms giant is the first major firm to link up with the delivery project, which is aiming to generate further funding through private sector advertising deals.
As a result of the link-up, BT will prioritise the rollout of high-speed fibre broadband in the city this year, reports the Belfast Telegraph.
Culture Company 2013 Interim Chair Declan McGonagle commented that the city partnership will help create more opportunities for communities to connect through digital technology.
He said BT's involvement would also deliver on Derry's bid promise to make culture accessible through the digital realm.
"A creative and connected digital city is one of the strategic principles for transforming the city and region," Mr McGonagle commented.
"This is the perfect partnership to help deliver on this promise and we look forward to working with BT over the next number of years to grow this access for all."
BT recently announced that Derry would become the first city in Ireland to achieve 100 per cent fibre broadband coverage.