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Internet service provider (ISP) Orange is expecting to see an increase in broadband deal subscriptions during the first quarter of 2011.

The broadband provider said it was confident of acquiring new customers following "a renewed sales and marketing focus".

As a result, Orange - which has continued to shed home broadband subscribers in recent times - should return to customer growth by mid-way through 2011, it claimed.

The comments came after the ISP reported further customer attrition during the fourth quarter of 2010. Orange saw its fixed broadband base drop from 795,000 households in Q3 2010 to 770,000 at the end of the year.

However, the firm said take-up of its broadband deals had been positive during the early stages of 2011, which are not accounted for in the latest financial report.

Last year, Orange merged with fellow mobile broadband provider T-Mobile in the UK to form a new company working under the Everything Everywhere banner.

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