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Wi-Fi operator The Cloud has launched a new initiative which will see Londoners receive 15 minutes' free wireless broadband access per day.

The scheme, which will operate within the capital's square mile, is designed to improve the quality of communications access within London.

Nauton Dickins, Managing Director of The Cloud, said the firm was "very excited" about opening up its Wi-Fi network in the City of London.

He explained that commuters, residents and tourists will be able to "get a daily dose of free Wi-Fi whilst they're out and about".

"No more waiting for apps to appear or photos to download, this is mobile broadband in its true sense," Mr Dickins claimed.

"This initiative with the City of London reflects our broader ambitions to make London a fully Wi-Fi'd city."

Last month, it was announced that internet service provider Sky had completed a takeover of The Cloud, as part of plans to develop its own public wireless broadband network.

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