Faster broadband speeds are crucial in an environment where consumers desire constant connectivity across a number of web-enabled devices, it has been claimed.
Speaking to V3.co.uk, Dale Barnes, Director of Advanced Technologies and Innovation at Virgin Media, claimed users want to be able to add as many devices to their networks as possible.
Highlighting the value of super-fast broadband speeds, he said they do not want to worry about how this higher level of usage affects network performance.
Back in December, Virgin Media launched its new 100Mb fibre broadband service in Heckmondwike, Farnborough, Colchester and Barry.
The internet service provider is already trialling broadband speeds which are twice as fast, while Chief Executive Officer Neil Berkett recently claimed that the firm would be pursuing 500Mb broadband in the not-so-distant future.
"Many people, including some on our 200Mb trials, say they prefer working from home as their network speeds are better than those they get in their offices for running certain services," commented Mr Barnes.
He claimed there are various ways to deliver fibre broadband services, meaning more consumers should be able to benefit from rapid download speeds in the future.