Internet service provider (ISP) Vodafone could be gearing up to launch quad-play broadband deals, it has been claimed.
Speaking to ISPreview.co.uk, a source described as "credible" by the news provider said the firm could soon offer mobile, home phone, TV and broadband bundles.
The ISP is rumoured to be working with BT Wholesale on the new service, which could potentially increase its popularity among UK consumers.
Vodafone has yet to confirm or deny the reports, although ISPreview.co.uk suggested the move is feasible.
The ISP's Spanish and Portuguese arms have already moved into the broadband TV market, and Vodafone UK could follow a similar path in a bid to attract new deal subscriptions.
At present, Vodafone primarily focuses on mobile phone and dongle services, with broadband delivered via a USB Modem.
The ISP offers 30-day plans, 18-month contracted options and also a pay-as-you-go tariff for consumers wishing to use its mobile broadband services.