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The Wi-Fi Alliance is pressing ahead with an initiative geared at relieving pressure on mobile broadband networks.

According to the organisation, demand for mobile data is set to nearly double between 2011 and 2012 - potentially detracting from the quality of service available to dongle users.

The alliance claimed that mobile broadband users will consume 4.56 million terabytes of data next year, heightening the need for alternative technologies to be developed.

As a result, it has formalised a set of industry market requirements for wireless broadband hotspots which address issues such as authentication and security.

The organisation hopes to provide users with a simpler and more standardised way to discover, subscribe and securely connect to Wi-Fi hotspots around the world.

"Ensuring end users can easily access hotspot networks from various providers is a win for subscribers, service providers and device makers alike," said Kelly Davis-Felner, Marketing Director of the Wi-Fi Alliance.

"We envision an automated, cellular-like experience for Wi-Fi users around the world in security-protected service provider hotspots."

The organisation believes that by 2014, the number of wireless broadband hotspots will double from 750,000 to 1.5 million, increasing the options available to laptop and tablet users.

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