Firms in Southend will soon benefit from next-generation fibre optic broadband technology as BT continues its national rollout of the high-speed business connectivity solution.
According to the Essex Echo, the town will soon have access to download speeds of 40Mb and this is likely to be upgraded in the future to 60Mb.
Speaking to the news provider, Southend's MP James Duddfridge said: "I am delighted Southend is one of the first areas in the UK to benefit from this new broadband.
"This will be beneficial to householders and businesses."
He added that the project would be expanded beyond the boundaries of Southend to areas like Rochford in the not-too-distant future.
The fibre optic infrastructure initiative is part of BT's major broadband investment plan - which will see around two-thirds of British homes connected to its high-speed network by 2015.
Meanwhile, BT's three-month, half-price voucher offer on its £14 per month broadband deal comes to an end today (March 1st).