Internet service provider (ISP) Sky is contemplating a surprise U-turn over the YouView broadband TV initiative.
Sky, which previously attempted to block the project - which is geared toward establishing universal standards for a set-top box - is reported to have expressed an interest in providing content for the service.
The satellite broadcaster and broadband provider is among the firms on a list of potential YouView partners, which also includes Film 4oD and LoveFilm.
As yet, Sky has refused to confirm or deny the reports, but a spokesperson for the ISP hinted that discussions are ongoing.
"We already distribute Sky content across a wide range of platforms," they stated.
"It makes sense for us to continue to explore new ways of reaching customers, but it's too early to say at this stage whether we'll offer a service over YouView."
The launch of YouView – a joint venture supported by ISPs TalkTalk and BT, plus several terrestrial broadcasters - was recently put back to 2012 owing to technical and logistical difficulties.