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An increasing number of broadband subscribers are using their internet connections to watch TV content, it has been reported.

According to the BBC, there has been an 81 per cent increase in iPlayer viewings over the past year, as more consumers logged on to watch their favourite shows.

Some 116.4 individual programmes were viewed on the catch-up service, which allows on-demand access to TV content aired during the previous month.

Flagship soap opera EastEnders proved to be the most popular show among BBC iPlayer users in the last year, with 1.4 million fans downloading each episode online.

The figures are likely to give fellow YouView partners TalkTalk and BT cause for optimism, as the broadband TV service moves closer to launch.

With more consumers seemingly watching content on-demand, the broadband providers will hope for significant interest in YouView when services commence in early 2012.

Virgin Media is also set to launch a broadband TV service, powered by a TiVo set-top box.

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