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Ofcom has announced that it may introduce a ban on rolling broadband bundle contracts.

The ban has been called for by consumer group Which?. The organisation claims that the current opt-out method of re-subscription could soon be a thing of the past if Ofcom pushes ahead with the proposal.

Currently, if consumers fail to cancel their broadband deal as it expires they can be tied into another 12 or 18-month contract.

Which? conducted an investigation into rolling contracts early last year and claimed that the "burden of actively opting out of a contract on the consumer is unfair".

Which? phone and broadband expert Ceri Stanaway said: "It's great news that Ofcom has taken our concerns and those of consumers on board and plans to ban this practice.

"Phone and broadband companies should focus on offering great value [broadband deals] with top-notch customer service, so that their customers are happy to stay with them voluntarily."

Ofcom is also hoping to bring an end to the practice of misleading broadband deal advertising that relies on unachievable 'up to' speeds. 

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