Internet service provider (ISP) TalkTalk has responded to Ofcom's decision to cut mobile termination rates by launching cheaper call packages.
The broadband provider said the media regulator's decision - which will increase costs for mobile operators but not fixed broadband bundle providers – is "excellent news for customers".
TalkTalk explained that the cuts will enable broadband providers to offer even cheaper packages.
The ISP has launched a new 200 mobile minute add-on for just £4.99, which equates to 2.5p per minute for consumers calling mobile numbers from their landline.
It can be added to any broadband package, enabling customers to save up to £20 per month, and allay fears over the affordability of mobile calls.
"The minutes can be used any time of day or night, seven days a week, and customers can check their remaining minutes easily online via My Account," TalkTalk said.
"No other landline provider offers customers the ability to tailor their package with anytime inclusive calls to all UK mobiles."