Trowbridge has become one of the first towns in the south-west of England to be hooked up to Virgin Media's 100Mb fibre broadband network.
Households in the Wiltshire county town will now be able to access broadband speeds up to 20 times faster than the national average.
Subscribers to the ultra-fast broadband service can download a music album in five seconds, or a TV programme in half a minute, reports thisiswiltshire.co.uk.
Jon James, Executive Director of Broadband at Virgin Media, said: "We know residents in Trowbridge will be blown away by what 100Mb can deliver."
He claimed the service can have "a real impact on day-to-day life", be it uploading family holiday videos to share with friends or downloading an entire music album in a matter of seconds.
Virgin Media launched its 100Mb ultra-fast broadband service in December 2010, receiving more than 10,000 subscriptions during the first month on sale.