Internet service provider (ISP) Be Broadband has unveiled a new, five-year growth plan.
In a two-pronged assault on the market, the broadband provider said expansion of its Be Wholesale and Be Unlimited arms would be of equal priority.
Managing Director Chris Stening explained that Be would be looking to extend its ADSL2+ network, but also continue to support its consumer base.
He said the ISP would be aiming to do "more of the things that have made [it] successful".
"There are two key things that I think are embedded in the Be DNA - running a high quality unshaped, uncontended service and offering exceptional levels of technical and customer support," Mr Stening added.
"Many of you are very reliant on your broadband and we see these as "non-negotiables" for Be customers moving forward."
Mr Stening said the ISP had taken a long time to perfect its service and build a loyal consumer base, commenting "if it ain't broke we won't be fixing it".