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The new Fujitsu-led wholesale rural broadband network will offer fantastic opportunities for people living in the UK countryside, it has been claimed.

According to the respective heads of Virgin Media and TalkTalk, the 1Gb broadband network - which they will develop in partnership with Fujitsu and Cisco - will help change the face of Digital Britain.

Neil Berkett, Chief Executive at Virgin Media, said the project could "change the game" in terms of broadband provision in parts of the UK that are otherwise being left behind.

"We now have a once in a lifetime opportunity to make the ambition of a digitally-enabled society a reality beyond the country's cities and towns," he stated.

Dido Harding, Chief Executive at TalkTalk Group, commented that high-speed internet access "must not become the preserve of the few".

She claimed the network will "stimulate competition" in the UK broadband sector and enable internet service providers to deliver affordable products to the widest possible range of families and small businesses in all parts of the UK.

"Furthermore, accessing a Fujitsu network will allow us to extend our super-fast broadband footprint while complementing our existing fibre-to-the-cabinet strategy," Ms Harding added.

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