Mobile broadband provider O2 is now offering free internet tethering services, which could help laptop and tablet users access the web on the move.
O2 subscribers can create personal broadband hotspots at no extra cost - having previously been required to purchase the service as a contract bolt-on.
Consumers on a pay-monthly broadband deal will be able to use their mobile phone as a modem to connect their laptop or tablet to the internet.
"For the first time, internet tethering is completely included in our data allowances, so you don't have to pay a penny extra for it," O2 stated in a blog posting.
"That's £7.65 additional value built into your tariff."
O2 was recently named as the best UK mobile broadband provider for customer service in a poll conducted by JD Power and Associates.
Plusnet took the equivalent accolade for best fixed-line broadband provider in the survey.